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The Captivating and Curious Careers of Anthropology: Tricia Wang: Global Tech Ethnography

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“The way we use technology actually is an expression of our identity. Who I am when I'm in a bar versus at work, or when I'm out dancing with my friends, is very different. It's the same exact thing when we're using different apps. The way I use Twitter, Snapchat, Instagram, or Reddit, is very different.”
With astronaut eyes and ethnographer curiosity, Dr. Tricia Wang is obsessed with discovering the unknown. Tricia, a global tech ethnographer, lives at the intersection of data, design, and marketing. She is the co-founder of Sudden Compass, a consulting firm that helps companies integrate technology with human insights to better understand their customers.